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There are a number of benefits for using a JAA Member for all your jewellery needs, but the most valuable for you is peace of mind and comfort that your jeweller has agreed to the JAA Jewellery Industry Code of Conduct in regard of quality, workmanship and customer service.

A piece of jewellery made with precious metals and gemstones is an instant heirloom that can be passed down through generations. When you buy a dazzling piece of fine jewellery, you’re making an important purchase and significant investment. Trust all your valued jewellery purchases to a JAA member - when you shop at a Jewellers Association of Australia (JAA) member store, you can be assured that you are working with some of the most knowledgeable and trustworthy jewellery retail professionals in the industry.

JAA member companies include independent jewellery retailers, multi-store jewellery retailers, jewellery manufacturers and suppliers, jewellery designers and brands, and service providers to the jewellery industry.

  • Look for the ‘JAA Member' logo on the door, displayed in the store, in the store’s marketing or on their website
  • Look for the 'JAA Member' counter card 
  • Look for the 'JAA Member' certificate on display in store
  • Ask your jeweller if they are a JAA member

Tiered membership statuses were introduced in 2017 to recognise long term members. 

Platinum Member: proud member for more than 25 years
Gold Member: proud member for more than 15 years
Silver Member: proud member for more than 10 years
Member: proud member for less than 10 years

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The JAA is committed to promoting the delivery of professional services by our Members to the public and to ensuring the integrity, credibility and ethical standards of the jewellery industry. Every JAA member jeweller is signatory to the JAA Industry Code of Conduct.

When you buy from a JAA member, you can be sure you are in safe hands. Shop for your next significant jewellery item with the confidence, trust your local JAA member jeweller.


There are numerous benefits of buying nationally over purchasing internationally for all your jewellery needs. The most critical reason is to sow into local resources while giving you an easily accessible community in your backyard.

Several people know that buying locally is beneficial for your community, but few people know how purchasing locally can provide personal benefits. There are numerous advantages to buying at a local jewellery store, including trust and accountability.

When you buy locally you are interacting with real people that live in your community as opposed to algorithms. Locally, customers have more access to the owners of the jewellery store, which then creates a high level of trust and places more accountability on the seller. For instance, if you purchase from an international jewellery store and have an issue with the product, you may not have access to someone who can assist with those issues promptly. Locally, you can give them a quick call or drop by any time and speak to someone who can resolve your issue right away.

Buying jewellery from a local jeweller allows you to customise your piece and tailor it to suit your needs. While customising your piece you can also have the opportunity to receive advice from an expert in real-time. Local jewellers are focused on building relationships with their customers while maintaining a good reputation within their community. With this in mind, quality is a critical aspect along with providing the best service possible.

Customers purchasing jewellery from Australian businesses are also protected under the Australian Consumer Law. In addition to fair trading, businesses are required to follow Australian regulations in relation to taxes, work health and safety and employment.

If you’re looking for a unique piece of jewellery filled with trust, accountability, and care within your community, buying locally is best for you!

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The Jewellers Association of Australia acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging.
We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

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