CONSUMER CENTRE

Shop with confidence

Guidance. Education. Advice.

The JAA Consumer Centre is your comprehensive resource for all things related to jewellery. Discover why buying from a JAA jeweller ensures quality and integrity, backed by our stringent Code of Conduct. Get expert buying advice and education to help you make informed decisions about purchasing jewellery. Learn how to properly care for your precious pieces to ensure they last a lifetime and beyond. Find information on obtaining accurate valuations and securing insurance for your valuables. Explore options for selling unwanted jewellery and precious metals, and understand our efficient complaints handling process, JAA Resolve, to resolve any technical issues you may encounter. Trust the JAA Consumer Centre to guide you through every aspect of your jewellery journey. Don't forget to follow us on social media to stay informed - click the icons to the right.

FIND

When choosing a jeweller, look for a JAA member. This is your reassurance of receiving exceptional service and quality, from a name you can trust. Large or small, national or local, their membership of the JAA gives you the peace of mind.

Find a JAA member 

selling

Whether you have outdated pieces, broken items, or jewellery that no longer fits your style, converting them into cash can be both practical and profitable. The JAA would like to offer you advice on turning your jewellery into cash, to ensure that you get the best deal.

View selling guide 

BUYING

Whether you're purchasing jewellery for yourself or as a gift for a special occasion, understanding the basics is crucial for making an informed decision. Explore our Jewellery Buying Guides to learn about metals, gemstones, jewellery styles, and more.

Jewellery buying guide 

Value+insure

Jewellery valuations are essential for understanding the true worth of your precious pieces. Whether for insurance, resale, or personal knowledge, an accurate valuation ensures you have a clear and professional assessment of your jewellery’s value.

Valuations and insurance 

CARING

It's essential to take proper care of your pieces to ensure they remain stunning for years to come. Whether it is cleaning a diamond ring, a cherished pearl necklace, or a gold bracelet, follow our guide to confidently maintain their beauty.

Caring and repair guide 

resolve

The JAA recognises the importance of addressing any concerns you may have with a jewellery purchase. The jewellery industry is dedicated to upholding high standards. If you encounter an issue, we firstly encourage you to contact the jeweller directly for resolution.

Resolution advice 

WHY BUY FROM A JAA JEWELLER

Choosing a JAA Jeweller for your jewellery needs offers numerous benefits, with peace of mind being among the most valuable. A piece of jewellery made with precious metals and gemstones is an instant heirloom that can be passed down through generations. When you buy a dazzling piece of fine jewellery, you're making a significant and worthwhile investment.

Trust your valued jewellery purchases to a JAA member - shopping at a Jewellers Association of Australia (JAA) member store ensures you are working with some of the most knowledgeable and trustworthy professionals in the jewellery industry. JAA members adhere to the rigorous standards set forth in the JAA Jewellery Industry Code of Conduct, guaranteeing superior quality, impeccable workmanship, and exceptional customer service.

JAA member companies encompass independent jewellery retailers, multi-store jewellery retailers, jewellery manufacturers and suppliers, jewellery designers and brands, and service providers to the jewellery industry.

FIND A JAA JEWELLER 

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The Jewellers Association of Australia acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging.
We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.