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Sydney, NSW - The Jewellers Association of Australia today announced that it has partnered with DFK Australia New Zealand to provide a tailored accountancy and business education program to JAA members.

The Better Business Series will enable JAA members to develop their financial and accountancy skills through interactive online masterclasses delivered by world-class DFKANZ professionals in taxation, audit, assurance, and strategy. 

Jo Tory, JAA President, said: “We are excited to partner with DFKANZ to deliver further value to members. I know from experience that running a jewellery business can be challenging but immensely rewarding at the same time, if you have the right tools to achieve your goals. DFKANZ, as an association of fourteen accountancy and business advisory firms located across Australia and New Zealand, has proven it has the expertise and reach to provide practical training JAA members need to grow and succeed.”

DFKANZ CEO Cheree Woolcock said members can expect to receive customised guidance and resources from experts who understand the challenges small businesses face. 

“Our independent, fully accredited member firms handle clients’ accounting, taxation, audit and assurance requirements in addition to complex business advisory and consultancy services, delivered in a way that makes sense. No jargon. No acronyms. As small business owners ourselves we understand the challenges and pains that get in the way of your pathways to growth.”

“I urge all JAA members to register for the first online masterclass taking place on 8th August on how to take control of your cashflow for maximum returns,” Ms Woolcock said.

The Better Business Series is the first in a series of programs released by the JAA and DFKANZ to help members grow their businesses and achieve greater commercial success. 

About the JAA

Established in 1931, the Jewellers Association of Australia (JAA) is the peak body representing the multi-billion dollar Australian jewellery industry. The JAA promotes the highest standards of ethical, professional and business practice for the benefit of the local jewellery industry and its customers. For more information please visit jaa.com.au or call (02) 8046 6878.


DFKANZ is a leading accounting association of chartered accountants and business advisors. Together, DFKANZ’s fourteen members firms offer the kind of world-class advice and reach you’d expect from the biggest companies, with the personal service only possible in smaller organisations. To find out more, heads to dfkanz.com or call 1300 DFK ANZ

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